Hisense is a globally accepted brand which is available to over 160 countries and regions and has sponsored the world’s top sporting events such as UEFA EURO 2016, 2018 FIFA World Cup and UEFA EURO 2020 (Shifted in 2021).

Fair Electronics is adding full and latest ranges of Hisense TV, Hisense AC, Hisense Refrigerator & Chest Freezer, Hisense Washing Machine and Microwave Oven in Bangladesh in 2024.

 Hisense Global

Hisense has established 64 overseas companies and offices for localization operation.

History

In 1988, Hisense established the enterprise spirit: work hard to start a business, strictly implement the policy, seek truth from facts, be enthusiastic and press on

In 1993, " qingdao="" brand"="" was="" officially="" renamed="" "hisense".="" in="" march="" of="" that="" year,="" the="" new="" trademark="" registered.<="" p="">

In 1996, Hisense introduced frequency conversion technology in China and established air conditioning company.

In 2002, Hisense and Hitachi established Qingdao Hisense Hitachi Air-conditioning System Co., Ltd. as a joint venture, and began to set foot in the large-scale commercial air conditioning market.

In June 2005, China's first industrial digital video processing chip with independent intellectual property rights was born in Hisense, which is the first chip with independent intellectual property rights and can be officially industrialized in China's audio and video field. The history of China's 73 million color TV sets annually using foreign chips is coming to an end-scale commercial air conditioning market.

In September 2007, Hisense TV LCD module production line was put into production, which is the first LCD module production line in China's color TV industry, breaking the history of foreign monopoly.

In April 2008, whirlpool, the world's largest white appliance manufacturer, and Hisense jointly established a joint venture to produce white electric products such as washing machines.

On July 31, 2015, Hisense announced that it would spend $23.7 million on the acquisition of sharp America.

On November 14, 2017, Hisense Electric Appliance Co., Ltd., a listed company of Hisense Group, and Toshiba Co., Ltd. jointly announced in Tokyo that 95% of the shares of Toshiba Visual Solutions Corporation (TVS) were officially transferred to Hisense.

In January 2020, Hisense held a CES conference in Las Vegas and won eight CES product awards.

Hisense TV shipment share ranked second in the world for three consecutive quarters after ranking second globally for the whole year of 2023.

Hisense won over 30 awards for multiple products in CES 2024.

Brand Partnership

 Global Official Partner of the UEFA EURO 2024™

Hisense extended the sponsorship with Paris Saint-Germain in 2023.

Global Official Sponsor of FIFA World Cup Qatar 2022™

Global Official Partner of EURO 2020.
Global Official Partner of PSG Football Club in 2020.
Global Official Partner of Fnatic Esports Club in 2020.
Global Official Partner of Leeds United F.C. in 2020.

 Official Sponsor of The FIFA World Cup In 2018

Official Sponsor of The 2016 European Cup.

Sponsor of Red Bull Racing F1 Team; Title Sponsor of NASCAR Xfinity Race in 2015.

Australian Open Tennis Championships sponsorship 2013

Official sponsor of the Australia Open Tennis Championships and named the

Australian Open stadium in 2008.